MKAI Inclusive AI Forum September 2021: The Ethics and Imperative of Digital Nudging

Speaker: Andreas T. Schmidt

Title : Associate Professor of Political Philosophy at University of Groningen

Andreas is an Associate Professor of Political Philosophy at the Faculty of Philosophy at the University of Groningen in the Netherlands. Prior to this, he was a Post-doctoral Research Associate in Values and Public Policy at Princeton University and received his DPhil in Philosophy from the University of Oxford.

Andreas says this about himself: “I think and write about moral and political philosophy and the philosophy of public policy. I am particularly interested in socio-political freedom, consequentialism, distributive justice, egalitarianism, behavioural policies, public health, longtermism, and animal ethics.”

He is also the director of the PPE Master’s in Groningen and a board member of the PPE Centre in Groningen.


Speaker 1: Vas Bhandarkar

Title: CEO at ScoreData Corporation

Vas Bhandarkar is a serial entrepreneur and executive who has successfully founded, incubated, and scaled a number of successful companies. He was an early employee of two AI companies, both of which enjoyed a successful IPO on the Nasdaq: Remedy Corporation and Selectica (IPO Nasdaq).

He was also CEO of Unimobile, and Board Member and consultant at Globallogic which has seen at 30x increase in revenues during his tenure. His current interests are in machine learning, data analytics and decision sciences.

Speaker 2: Mareike Möhlmann

Title: Assistant Professor at Bentley University

Mareike is Assistant Professor in Bentley University’s IPM department (since 2020). She conducts research in the field of information systems management. Her major research interests are (1) algorithmic management and the future of work, and (2) trust and reputation on sharing economy platforms. She conducts qualitative and quantitative research alike.

Previously, she worked as an Assistant Professor at Warwick Business School (2016-2020), a visiting scholar/teaching fellow at the London School of Economics (2018-2020), and a postdoctoral researcher at NYU’s Stern School of Business (2015-2016). She holds a doctoral degree in Business/Management from the University of Hamburg (2012-2015), and an M.Sc. in Management from the London School of Economics (2010). Before starting her career in academia she worked for the United Nations (NYC office) on topics such as sustainability, climate change, and the green economy.

Her work has been published (or accepted for publication) in top journal outlets such as the MIS Quarterly, Research Policy, the Harvard Business Review, and Research in the Sociology of Organizations. Google Scholar reports that her work is cited 500 times per year. The first article she published during her PHD in 2015 was cited more than 1000 times (Google Scholar) and was the Journal of Consumer Behaviour’s “most cited article in the last 3 years” in 2020. 

Chat Transcript

16:55:36 From Markus Krebsz : I need a nudgiest mother – anyone would like to adopt me?
16:56:58 From Markus Krebsz : Hi everyone, before Richard / Vib says that there’s a LinkedIn channel for everyone to connect, you can also reach me here: Please also follow www.Human-Ai.Institute Really look forward to tonight – have fun all!
16:57:08 From Kristina Podnar : @Markus you are welcome to join my household but it comes with more than just nudging. I’ve gotten a worst mother of the *decade* award, so beware!
16:57:49 From Markus Krebsz : @Kristina, brilliant, thank you. Am German and love “pain” 😉
16:57:59 From Markus Krebsz : (apparently)
16:58:39 From Odilia Coi : Hello everybody glad to see you all!
16:58:53 From Enkeleda Lulaj : Hi everyone

This is professor Enkeleda Lulaj, University Haxhi Zeka, Kosovo!

Great pleasure to be here.
16:59:14 From Vasudev Bhandarkar : Hello, Vas Bhandarkar Checking in…
17:00:04 From Carolina Sanchez : Hi everyone!
17:00:05 From Pamela Kluth : Good morning from AZ, USA!
17:00:15 From Gerry Copitch : XR potentially exposes gamers and VR experiencers using headsets to nudging/hypnotism on steroids
17:00:31 From Adewale Babalola : Hi everyone
17:00:55 From Vibhav Mithal : I agree
17:00:59 From Keith Barrows : Hello everyone, I’m glad to see you all…if anyone is interested in continuing our conversations with me, here’s my LinkedIn:
17:01:00 From Markus Krebsz : +1
17:01:02 From Vibhav Mithal : Dean is the coolest
17:01:06 From Manijeh Motaghy : hello everyone. it’s great to be here. question.
How can we distinguish nudging from advertising when describing or discussing? Would you say, it’s from harm or benefit?
17:01:10 From Richard Balele : Good day everyone..
17:01:20 From Himanshu Gupta : Hello Everyone
17:01:44 From Gerry Copitch : Hi ‘Family MKAI’ Happy to connect
17:01:45 From Paul Levy : “To be or not to be” William Shakespeare – “You can’t compete with Dean” Richard Foster-Fletcher
17:01:53 From Vibhav Mithal : Welcome everyone !
17:03:59 From Anil Mathew : Hello all!
17:04:05 From Dean Svahnalam -AiBC : Thank u so much for kind words Richard, Vibhav and Paul <3 <3 <3
17:04:12 From Anil Mathew : Anil here..
17:04:15 From AXEL BEELEN : hello!
17:04:22 From AXEL BEELEN : hello from belgium!
17:04:37 From Anil Mathew : India
17:04:38 From Dwight Nelson : Hello from Trinidad and Tobago.
17:04:46 From Himanshu Gupta : I am from India
17:04:49 From karen rea : Just around the desk but listening! My camera will be on and off.
17:04:59 From Maribel Quezada : Greetings from the USA
17:05:20 From Kristina Podnar : Hello @Maribel from the USA. Where are you in the USA?
17:05:22 From Richard Foster-Fletcher :
17:05:37 From Maribel Quezada : @Kristina. I am in FLorida
17:05:48 From Vasudev Bhandarkar : Vas Bhandarkar
17:05:48 From Aleksandra’s iPhone : Feel free to comment, like and share 🙂💫
17:06:11 From Michael McCarthy : I am a big fan of “more kindness AI”
17:06:17 From Kristina Podnar : @Maribel waving at you from Northern Virginia. 👋🏻
17:06:18 From AXEL BEELEN : thank ou for your enthusiasm
17:06:24 From Sari Kolsi : Hi! This is Sari from Finland 🍁🍂😊
17:06:28 From Jeff Kluge : Hello ethics training, business and ethics committee consulting
17:06:33 From Aleksandra’s iPhone : Likewise @Michael 😁
17:06:39 From Anil Mathew : I am running an open education movement.. would love to connect with you all.
17:06:47 From Himanshu Gupta : My LinkedIn profile. (Himanshu Gupta)
17:07:04 From Matthew Emerick (he/him) : Hello from Michigan, US. I am very active on LinkedIn and would love to connect.
17:08:18 From Vibhav Mithal : That are very diverse focus areas. Looking forward to the perspectives.
17:08:35 From Tony Scott – CEO, NeuralRays AI : Hi, it’s Tony from NeuralRays AI in London. I’d love to connect:
17:08:59 From Sharang Sarda : Hey guys I would love to connect with you, here is my LinkedIn profile –
17:09:00 From Paul Levy : Greetings from Brighton and a warm outdoor fire and a pot of tea. Happy to continue conversations …
17:09:44 From Dr Sivaramakrishnan R Guruvayur : Greetings from Dubai..
17:10:02 From Tanya Hewitt : Hello everyone – I am from the unceded territories of the Algonquin and Anishnaabe territories – otherwise known as Ottawa Ontario Canada.
17:10:09 From Vibhav Mithal : Greetings from New Delhi, India from an IP lawyer and AI Enthusiast. Very happy to connect and continue the conversation –
17:10:39 From James Zhang :
17:10:55 From Manijeh Motaghy : This is very helpful. thanks.
17:11:21 From Vibhav Mithal : If we remove propaganda and manipulation from the concept of nudges – then – is the narrative of digital nudging in the context of social media, incorrectly understood?
17:11:35 From Divya Dwivedi : Remarkable event, I am thinking whether I should say or not say anything because the session on LinkedIn was mind-blowing for me. Speechless, feeling proud to be a part of such an amazing group of people who believe in sharing and imparting knowledge and very intriguing topics. Looking forward to being able to contribute, though I am not sure when will I be able to do so. Thanks once again. We may connect on LinkedIn I will have to leave early and that will make me miss a lot of interesting discussion. YAyyyyyy
17:11:37 From Paul Levy : It does not preserve the freedom NOT to be nudged in the first place
17:11:59 From AXEL BEELEN : What does MKAI mean?
17:12:43 From Carolina Sanchez : I think nudging is subtle manipulation, presenting your option in a better light than the others….even if you preserve the options you are pointing the person towards the one you want them to choose…
17:12:48 From delphine nyaboke : Milton Keyness Artificial Intelligence @ALEX
17:12:55 From Adrian : Milton Keynes Artificial Intelligence
17:13:04 From AXEL BEELEN : thank you!
17:13:21 From Vibhav Mithal : @Axel – Milton Keynes Artificial Intelligence is the technical and correct name. ‘More Kindness in Artificial Intelligence’ is the philosophy
17:13:34 From AXEL BEELEN : better! i share!
17:14:03 From Anil Mathew : More here…
17:14:04 From sukanyashukla : There is nothing like neutral choice architecture. So there is no way to not be nudged by the choice architecture. Whether one likes it or not, one is nudged by the choice architecture!
17:14:27 From Hazel Gutierrez : You can find out more about MKAI, keep up with the latest news and events by following 🙂
17:14:39 From Michael Robbins : How do we nudge the companies responsible for climate change instead of convincing people to abandon plastic straws?
17:15:08 From Sharang Sarda : nudging is influencing people’s choice
17:15:16 From Brent Zuber – Calgary, AB : Question – (apologize if this is an understood concept) – if evidence is provided to disprove a proposed ‘option/argument’ – is this considered a nudge?
17:15:38 From Sue Turner : Interesting question @michael robbins – can we nudge corporates or only individuals within corporates?
17:15:55 From Carolina Sanchez : can we nudge governments?
17:16:01 From Gavin Hougham : When Cass Sunstein was in the US govt, he did try to bring choice architecture ideas to national policy making
17:16:06 From Paul Levy : Is nudging ultimately defined and decided if something is a nudge by the nudgee? I am not sure there is an absolute definition here.
17:16:37 From Himanshu Gupta : @Sue and @Carolina, I think we should focus on nudging individuals as corporates and governments are made up of individuals
17:17:09 From Margaret Bouse : Greetings from Boston, MA, USA! I’m a technology ethics advisor who provides input to public policy and technology architectures and workflows … specializing in launching ethical multi-party software ecosystems where people communicate and transact. Very keen on this topic. Thank you for putting it together.
17:17:25 From Michael Robbins : Nudging may in fact make people feel more powerless. I argue that the fundamental solution to climate action doesn’t begin with what we are discussing here – it begins with changing our educational systems.
17:17:29 From AXEL BEELEN : Is nudging not the same as designing a website in the way that pushing people click on this button on another one?
17:18:29 From Adrian : Milton Keynes, named after John Milton (an English poet) and John Maynard Keynes the renowned economist. MK is a new town 50 miles north of London which is acknowledged as one of the most successful and innovative towns in the UK.
17:18:46 From Markus Krebsz : Good question – I am more concerned about govts (like the UK one) and public services institutions (like HMRC) nudging (some of this has lead to many suicides sadly)#]
17:18:47 From sukanyashukla : @Axel Beelen Nudging in a good sense is like putting a plate of salad in an attractive way so that one chooses to eat healthy!
17:19:01 From Keith Barrows : Hi All, I’m a US-based attorney advising in AI, blockchain, cryptos. Find me at
17:19:54 From AXEL BEELEN : Is it no against free will of the people? against the fact to think that everyone is clever enough to take the salad instead of the dessert?
17:20:11 From Markus Krebsz : Great presentation – Vielen Dank, Andreas!
17:20:19 From Tanya Hewitt : This is where ethics in business is critical.
17:20:33 From Himanshu Gupta : Hi, this is my first participation in the MKAI event and I would like to be part of MKAI. Could anyone tell me the process? Thanks
17:20:41 From delphine nyaboke : apologies @AXEL for misspelling your name 😞
17:20:53 From AXEL BEELEN : Yes but ethics is not regulated. ethics is pure soft law.
17:21:31 From AXEL BEELEN : @delphine: i got used to it. but thanks.
17:21:33 From delphine nyaboke : @Himanshu, Vibhav or Karen would guide you through
17:21:39 From Markus Krebsz : Jaisal, you rock!
17:21:48 From Paul Levy : I wonder If “Nudging” isn’t another physical world action borrowed for convenience for the purpose of simplistic coding and dumbing down of human behaviour? It won’t be the first time that sacred and nuanced human behaviour has been borrowed for the purposes of lazy coding and mass control
17:21:59 From Himanshu Gupta : Thanks @delphine. I am connected to Vibhav on Linkedin
17:22:32 From Tanya Hewitt : I learned about the topic (nudging) from behavioural economics superstar Dan Ariely
17:22:43 From Vibhav Mithal : @Himanshu – Welcome to MKAI. We will be covering how to get involved with MKAI later in this event my friend. Thank you for your message.
17:23:05 From Michael Robbins : Building a human-digital learning ecosystem in DC powered by AR and other transparent, explainable, and ethical tech.
17:23:10 From Jaisal Surana : Thanks Markus
17:23:11 From Himanshu Gupta : Thank you Vibhav 🙂
17:23:24 From Karen Beraldo : Hi Himanshu, welcome! We will be posting here soon the link for our telegram group. Also Vibhav will give the communities updates.
17:23:33 From Neil Raden : I am skeptical of this, as healthcare in the US is primarily driven by incentives.
17:23:41 From Himanshu Gupta : Thanks Karen
17:25:16 From Enkeleda Lulaj : Thanks for this wonderful session 🙏🏼😊
professor Enkeleda Lulaj, University Haxhi Zeka, Kosovo!

Really great pleasure to be here.
17:25:52 From Karen Beraldo : Welcome!
17:29:06 From Tanya Hewitt : There was a beautiful example of a nudge I heard in a podcast where students were texted to remind them of the bursaries they could apply for and the number of applications skyrocketed – and just through a few texts!
17:29:40 From Paul Levy : @Tanya – is that a nudge? Or just a well timed invitation or a prompt?
17:30:12 From Paul Levy : What is the unique “nudgy” quality of a nudge?
17:30:21 From Paul Levy : What is the unique “nudgy” quality of a nudge?
17:30:25 From Michael Robbins : “Text4baby is an initiative that seeks to help more pregnant women and new moms increase their knowledge about caring for their health and giving their babies the best possible start in life.”
17:30:30 From Alexandra : 😅😅
17:30:42 From AXEL BEELEN : nudging = manipulating people with the feeling it is for a good purpose?
17:30:51 From Saman Shadab : How is w Nudge different from Advertising?
17:30:54 From Tanya Hewitt : Well @Paul – it wasn’t termed as such, but it was a new small intervention that made a huge difference
17:31:14 From Manijeh Motaghy : I’m an Organizational Psychologist and UCLA Mindfulness teacher. I’m here to get a clearer picture of how I may include AI, and Nudging into a training model I have created to improve human effectiveness, happiness and success as well as humanity as a whole. I’d like to connect with a mathematician, AI expert and IQ expert to discuss my model and success measurement. With gratitude. Here is my LinkedIn:
17:31:46 From Michael Robbins : “Texting to Increase College Access and Success: Lessons from the Field”
17:32:33 From Jorge Dávila : Hi Ana Maria Irueste-Montes (showing as Jorge Davila) on the screen.
17:32:57 From Alexandra : A nudge is action based? A prompt can be a way to lead to a solution, or figure the missing part or answering a question?
17:32:57 From Tanya Hewitt : Cool @Michael! Thanks for sharing!
17:33:16 From Michael Robbins : “FASTalk (Families and Schools Talk) is a family engagement tool that promotes equity and builds partnerships between teachers and historically underserved families by sharing engaging, at-home learning activities via text messages in each family’s home language.”
17:33:48 From Neil Raden : Counterfactual nudging: what would happen if you ignored the nudge
17:34:08 From Adewale Babalola : Hello everyone, I’m a Philosopher/Ethicist with special interests in AI, Data, and Policy from Lagos, Nigeria. LinkedIn:
17:34:56 From Charlie Pownall : When, if ever, is it acceptable for a nudge to be subliminal?
17:35:42 From Carolina Sanchez : are we suffering from nudging fatigue already?
17:36:29 From Alexandra : Good question are we immune?
17:36:50 From Himanshu Gupta : A nice question @Carolina I think (in the age of social media) to some extent yes
17:37:03 From Camila Kuhn : Unfortunately I need to leave for my next meeting. Thanks for organizing, I hope recording of this event will be available later. Happy to connect:
17:37:12 From AXEL BEELEN : What happens if you don’t follow the nudged rules?
17:37:27 From Paul Levy : The Old Fable of the Nudge… Once upon a time there was a man called Hans, who lived in a house on a cliff by the sea. He was a kind, simple soul but he could only ever go in one direction. He had a best friend called Nelly who could only ever go forward. She loved Hans and wanted only the best for him. So whenever she saw him, knowing he could only go in one direction she would nudge him and say “Go forward, Hans!” Caring for Nelly equally, Hans obliged and went forward in the one direction he could go in. One day she found him, dead at the base of the cliff. The End. The moral of the fable: Be careful who and how you nudge.
17:38:25 From Tanya Hewitt : Great point @Paul – we need to understand how the nudge will be uptaken
17:39:52 From : How to avoid and prevent the not so good use of nudge?
17:39:53 From Alexandra : That’s a two sided sword
17:40:19 From rizwan muhammad : What do you think is difference in impact of solicited vs unsolicited nudging. How to convert unsolicited to solicited so that is has higher impact
17:40:49 From : Nudge as a informed choice is one thing, as a suggestion.
17:41:20 From Markus Krebsz : I’ve recently heard the distinction between “nudge” and “sludge” – anyone else come across those?
17:41:36 From : But as a tool of choice intervation at scale is dangerous like in timelines of social media
17:41:49 From Manijeh Motaghy : This is very hopeful. Thank you.
17:42:07 From Gerry Copitch : Digital nudge for The Nudge …..
17:42:12 From Dean Svahnalam – AiBC : Great point @Paul
17:42:14 From Markus Krebsz : As in “nudging” someone to move into a certain direction and “sludging” to stopping / slowing someone down into a certain direction.
17:42:37 From Himanshu Gupta : I may be wrong but I think that one of the powerful ways of nudges is when school going kids nudges their parents and grown up about something good like not using single-use plastics and turning off lights when not in use. So, I think to achieve UN sustainability goals, we should focus on inculcating good habits in school going children.
17:43:13 From Neil Raden : what are the causal factors for reduced readmission”
17:43:15 From AXEL BEELEN : Is nudging really different from dark ptterns?
17:43:50 From Markus Krebsz : More on sludging / nudging and behavioural interventions here:
17:44:03 From AXEL BEELEN : patterns
17:44:03 From Gerry Copitch : Jaisal you are a Megastar 🙂
17:44:12 From Carolina Sanchez : would we need nudging if we had more common sense as individuals and as societies?
17:44:30 From sukanyashukla : Nudging by school kids may/may not be a nudge. Using single use plastics might not be economically viable option for them. It’s about not changing the incentives
17:44:35 From Markus Krebsz : Either way, I would love to ALWAYS know if/when I am being sludged/nudged by an Ai system. It’s about transparency and explainability etc.
17:44:56 From AXEL BEELEN : Exactly Markus. Good point.
17:45:06 From : Agree Markus! We should not always trust Governments.
17:45:09 From AXEL BEELEN : Transparency is key.
17:45:14 From Markus Krebsz : MKAI = Magic Knowledge about Ai 😉
17:45:35 From Markus Krebsz : Yes, PLEASE join us!!!
17:45:45 From Karen Beraldo : Can I use this Markus? Loved it!
17:45:57 From Jaisal Surana : thanks Gerry for your kind words
17:45:57 From sukanyashukla : @Markus Krebz right. This is something Hansen and Jesperson discuss. Transparent Nudging type 1 and type 2 work here
17:46:01 From Richard Foster-Fletcher : Our links: Join and contribute to the MKAI Conversation on WhatsApp: – Follow MKAI for info and updates at: – LinkedIn: – Telegram: Register for the next MKAI event at: – Learn more at  
17:46:02 From Paul Levy : Motive is also key
17:46:07 From Markus Krebsz : Am afraid, but as a “government advisor”, I tend to NEVER trust govts
17:46:18 From : I nerver trust also
17:46:38 From : Autonomy of the individual is the basis of free societies
17:46:44 From Paul Levy : Happy to continue conversations
17:46:52 From Dean Svahnalam – AiBC : Thank u so much Vasudev for great presentation 🙏🏽❤️It would be lovely to see and learn more from u and happy to connect
17:46:53 From : one can suggest an informed choice as nudge
17:46:57 From Markus Krebsz : Trust is earned. Govts have a LONG way to go to earn that trust with the electorates. More so after the last 18months!
17:46:59 From : but it is explicity
17:47:06 From Richard Foster-Fletcher : Join and contribute to the MKAI Conversation on WhatsApp: –  
17:47:22 From Richard Foster-Fletcher : – LinkedIn: – Telegram:
17:47:24 From Oliver Hoffmann : Telegram?
17:47:25 From Markus Krebsz : (Trust is also destroyed VERY quickly and takes years/decades to rebuild)
17:47:26 From Gerry Copitch : @Markus ….. Do you trust Government advisors? 😉
17:47:29 From Manijeh Motaghy : You guys must invite the heads of corporations and their directors and educate them about these imperatives. Large grocery chain stores, clothing and other chain department stores. It’s a shame that we still see so much plastic and other practices that harm the planet and the future generations.
17:47:32 From Paul Levy : Thanks Vasudev for providing some grounding knowledge in this field
17:47:32 From Richard Foster-Fletcher : Register for the next MKAI event at: – Learn more at
17:47:33 From : the problem is systemic implicit nudge that becomes an bias at scale
17:47:45 From Tanya Hewitt : Here’s my LinkedIn profile
17:47:55 From Paul Levy : Vital point Renato
17:48:07 From Markus Krebsz : @Gerry – I don’t. I sack myself every evening and re-employ myself in the morning, if I want to.
17:48:11 From Tanya Hewitt : Absolutely @Renato
17:48:28 From Vibhav Mithal : All the MKAI Links Join and contribute to the MKAI Conversation on WhatsApp: – Follow MKAI for info and updates at: – LinkedIn: – Telegram: Register for the next MKAI event at: – Learn more at
17:48:40 From : With explicity mandatory explainability is a informed decision
17:48:47 From Tanya Hewitt : We need to be aware of our implicit biases before engaging in nudges!
17:48:52 From Markus Krebsz : And, I LOVE being challenged – in fact I wished I would be challenged MORE. MKAI community are pretty good at that!!!
17:48:54 From Markus Krebsz : 😉
17:49:21 From Russ White : would love to join y’all on WhatsApp … but I really don’t want yet another comms app installed everywhere 🙂
17:49:41 From Paul Levy : Well, they do nice food
17:49:44 From Gerry Copitch : @MArkus 🤣
17:50:14 From Vibhav Mithal : Happy address your questions, and welcome you to MKAI – please connect here – (I am also an IPR Lawyer practicing patent, trademark, copyright litigation and advise. If that also interests you. 🙂
17:51:25 From Richard Foster-Fletcher : We also have a Telegram group for anyone that doesn’t use WhatsApp. Let me know if you want the access link
17:51:37 From Neil Raden : please go to presentation view
17:51:55 From Kimberly Wright : yes please share telegram group handle thanks
17:52:04 From Chukwudum Chukwuedo to Richard Foster-Fletcher(Direct Message) : Yes please I would like the access link to the Telegram group
17:52:23 From Richard Foster-Fletcher : Telegram link See you there!
17:53:03 From Richard Foster-Fletcher : And WhatsApp again too –
17:55:01 From Keymanthri Moodley : How can we use nudging to increase Covid vaccine uptake?
17:55:11 From Tanya Hewitt : Some of these concepts are in Dan Ariely’s Irrational Game
17:55:38 From Markus Krebsz : Love the work from Dan Ariely, he’s fab!
17:56:20 From Richard Foster-Fletcher : Enjoying the Forum? Then make sure to join us next month by registering at Our topic: How will we use Artificial Intelligence in 20 years?
17:59:47 From Vibhav Mithal : Say hello to everyone here at this event through this LinkedIn post –
18:04:15 From Vibhav Mithal : Thank you Mareike for that wonderful presentation!
18:04:23 From Erin Kirk : THANK YOU!!
18:04:24 From Alexandra : Thank you!! Amazing work!
18:04:28 From Chukwudum Chukwuedo : 👏 Thank you Mareike
18:04:37 From Richard Balele : Thanks Mareike 🙂
18:04:44 From jitendra : thank you Mareike
18:04:46 From Jaisal Surana : amazing talk Dr Marieke
18:04:48 From Aparna : Thank you Mareike
18:04:57 From Himanshu Gupta : Thank you Mareika! Amaking Work and Amazing presentation!
18:05:04 From Odilia Coi : Thanks so much for sharing with us these insights Mareike!
18:05:05 From Heder Souza dos Santos : Thank you Marieke awesome!
18:05:20 From Tanya Hewitt : Super presentations by all presenters so far!
18:05:50 From Odilia Coi : And Jaisal thanks for the wonderful moderation!
18:06:01 From Himanshu Gupta : Right Tanya, every presentation have been superb!
18:06:09 From Domingas : 👏 Thank you, Mareike!
18:06:20 From Jaisal Surana : Thanks so much Odilia for all the kind words
18:06:58 From Paul Levy : Over recent years in the field of AI I have seen a familiar pattern of behaviour emerging.. 1. Something from the physical world is imagined as possible via AI based coding and digital innovation. This is always been part of inventiveness in humanity but also opportunism in design and invention are drivers. 2. At that point only a perfunctory consideration of moral issues and consequences is explored as the excitement and anticipation to code kicks in. Innovation and implementation runs ahead of moral scrutiny and ethical questioning. 3. The process or behaviour being automated is then created artificially and prototyped, it’s commercial potential also driving the hurry to market.
18:07:01 From Paul Levy : 4. When shared more widely, ethics and morals are then brought up, an inevitable consequence of wider access and awareness, but the momentum for final deployment then sees these ethical questions as inconvenient and irritating. 5. This is when the hype cycle begins and lip service is paid to deep specific moral questions which tend to be simplified or brushed away. Often and covenants plays catch up and over-legislates, or simply let’s the tec run riot until something bad happens, often beginning with impact on our children. 6. A morally or ethically dubious AI practice then starts to spread like a virus. Nudge, nudge … Say no more?!
18:08:35 From Paul Levy : *government
18:09:25 From Ambreen Waheed : worked on Human Computer Interaction in mid 80’s and early 90’s . Since 1995 focusing also on Social environmental and ethical impact of Business and Societal actions. my earlier interest was on ethics in Technology usage . I ounded Responsible Business initiative (1998) and Responsible Behaviour Institute (2012).
18:09:26 From Tanya Hewitt : Paul – I think there is a movement afoot to get ethics far more front and centre than it was pre-pandemic. I sincerely hope that that your observation is of past behaviour, and that our future can be more centred on the right thing to do.
18:09:58 From Carolina Sanchez : if we are all nudged in the same direction, to have the same choices, to behave in the same way, to think in the same way….where is the line? Will we end up being “another brick in the wall”?
18:11:17 From Margaret Bouse : Kristina – this is exactly the area of nudging that most interests me and impacts the work that I do. Fabulous presentation. Thank you!
18:11:20 From Alex Monaghan : I’m more concerned about all the nudging which happens without us even being aware of it – from product placement on supermarket shelves, to ordering of results of Google searches, to personalised offers in retail. Nudges already shape our lives. How much of this do you think is going on, and how aware do you think we really are of this type of nudging?
18:11:43 From Jacquie Hughes : Paul is spot on: as with the internet earlier, the tech sped off at great speed ‘ move fast and break things’, we were all on the sidelines looking on in degrees of wonderment and horror. Now, we look at ‘chaos factory’ with horror and are scrabbling to get the genie back in the bittle
18:12:05 From Ambreen Waheed :
18:13:06 From Paul Levy : Vital question, Kristina! The devil is in the detail
18:13:32 From Jaisal Surana : cannot agree with you more @Paul and @Kristina
18:13:48 From Dean Svahnalam – AiBC : +1
18:13:54 From Tanya Hewitt : Brilliant points Kristina – this is complex. And the climate needs action now. It’s not that easy.
18:14:09 From Jacquie Hughes : With AI – it’s all this and more: feed the data into the magic black box and wait for the outcome – except this time we can’t look in the black box and see why, why come out with that answer???
18:14:17 From Paul Levy : We could tax businesses per nudge and solve world poverty
18:14:41 From Himanshu Gupta : That’s a Brilliant Presentation, Kristina!
18:14:51 From Heder Souza dos Santos : Thank you Kristina!
18:14:52 From Markus Krebsz : Thank you, Kristina
18:14:55 From Ambreen Waheed : Spot on
18:15:02 From Ratna Morjaria : Will digital nudging be any different to how verbal nudging has evolved over countries in terms of risks and opportunities?
18:15:03 From Margaret Bouse : This is a very high-value event and I’m so appreciative of the time and talent here. Thank you MKAI!
18:15:04 From Kristina Podnar : Thanks everyone. Come on stage!!
18:15:05 From Vibhav Mithal : Brilliant presentation Kristina! Thank you!
18:15:19 From Jacquie Hughes : … and that is in addition to concerns about the raw data we feed into the black box
18:15:32 From Carolina Sanchez : Brilliant event MKAI! Fantastic presentations!
18:16:01 From Chris McClean : Alex Monaghan, great question. I’m having a hard time distinguishing the difference between actual nudging versus design choices. Every time designers and developers make a choice about what information to present, how to present it, what words we use to describe choices, etc… it affects how people will respond. Perhaps “nudging” requires more purposeful intent? But in either case, I think the answer to your question is that it’s happening A LOT.
18:16:20 From Dr Michael Dzandu : Fantastic session, great presentations
18:16:23 From Irene Lyakovetsky : Excellent conversation today. Thank you, MKAI team!
18:16:28 From Odilia Coi : Thank you so much Kristina
18:16:57 From Matthew Emerick (he/him) : In the end, resolving these big issues will require as many voices as possible. And that’s if human nature (however you define that) allows us to get over ourselves.
18:17:31 From Kristina Podnar : Thanks everyone. Delighted to have you here today and looking forward to having a robust conversation and hearing your insights and questions.
18:18:41 From Tanya Hewitt :
18:20:23 From Tanya Hewitt : Maybe start with some representatives from Vasudev’s segmented populations?
18:21:53 From Vibhav Mithal : Do we need a different way of AI development for climate change? In the sense – an incentive away from current companies that are working on AI…
18:22:07 From Keith Barrows : Sorry all, I have to run to another meeting…. Find me here for discussions, collaboration on AI, blockchain, ethics, law, policy….
18:22:41 From Tanya Hewitt : Yeay! Values driving the way! Love it!
18:23:45 From Vibhav Mithal : From our Live earlier today we realised that Climate Change does not feature in the imperative of the digital nudge currently. So is the first step – to come to a consensus that climate change issues need a digital nudge
18:23:54 From Walter Robinson : Great discussion on nudging and issues of trust and privacy. Can see how these can be very problematic in the domain of medication adherence given legislation protecting personal health information. How do we reform and reshape 1970s and 1980s legislative constructs that did not foresee today’s technology and its promise for better human health?
18:24:08 From Tanya Hewitt :
18:24:36 From Jaisal Surana to Richard Foster-Fletcher(Direct Message) : From Paul Levy to Everyone: 05:30 PM What is the unique “nudgy” quality of a nudge? From Charlie Pownall to Everyone: 05:35 PM When, if ever, is it acceptable for a nudge to be subliminal? From Carolina Sanchez to Everyone: 05:35 PM are we suffering from nudging fatigue already? From AXEL BEELEN to Everyone: 05:43 PM Is nudging really different from dark ptterns? From AXEL BEELEN to Everyone: 05:37 PM What happens if you don’t follow the nudged rules? From Alexandra to Everyone: 05:33 PM A nudge is action based? A prompt can be a way to lead to a solution, or figure the missing part or answering a question? From Saman Shadab to Everyone: 05:30 PM How is w Nudge different from Advertising? From Neil Raden to Everyone: 05:43 PM what are the causal factors for reduced readmission” From Markus Krebsz to Everyone: 05:41 PM I’ve recently heard the distinction between “nudge” and “sludge” – anyone else come across those? From to Everyone: 05:39 PM How to avoid and prevent the not s
18:24:43 From Matthew Emerick (he/him) : One issue holding back the field as a whole is the proliferation of both positive and negative hype. It’s every AI professional’s and hobbyist’s responsibility to understand and fight the hype.
18:24:53 From Richard B : Don’t values vary across societies? Would value based nudges generated in one country necessarily be accepted in another?
18:25:11 From Vibhav Mithal to Richard Foster-Fletcher(Direct Message) : Can you put me on? I want to ask if climate change is even the imperative for nudging
18:25:11 From Markus Krebsz : Yes, they do @Richard
18:25:29 From Manijeh Motaghy : How about coordinating an explicit collaborative nudge between human and AI? I’m sure some level of this is happening with doctors and patients or teachers and students, etc. All of us here can be in a singular nudge project, for example….
18:25:38 From Tanya Hewitt : Exactly @Richard B – and take a look at many divided Western societies today – even in neighbourhoods there are different values
18:26:07 From Richard Balele : Panelists – would Nudges be similar to Recommender Systems?..
18:26:21 From Carolina Sanchez : instead of talking of values should we talk of Human Rights?
18:26:55 From Neil Raden : What happens when I get a thousand nudges a day?
18:27:27 From sukanyashukla : Human Rights are at the core of value system.
18:27:34 From Paul Levy : One danger is the assumption that, because someone is “online” that their default in the digital realm is “I am in”, and then there are fairly clunky opt out options that wear people down. It is assumed that digital nudging is something EVERYONE online is initially “in” until they decide to opt out. And in some cases, it is so assumed we are in, that digital nudging is already default instituitonalised.
18:27:39 From Kristina Podnar : @Carolina I do agree that human rights is more productive. Values different on the culture and context where you are raised or where you live. Whereas human rights are more tangible.
18:27:41 From Kimberly Wright : Great systems thinking approach to issue…
18:27:47 From sukanyashukla : One cannot make right value-based decisions by neglecting human rights
18:27:54 From Tanya Hewitt :
18:28:14 From Richard B : Human rights are not a singularity……
18:28:28 From : I have to go now! Great event everyone!
18:28:39 From Richard Foster-Fletcher : Thank Renato
18:29:02 From Neil Raden : And in healthcare, there are very few approaches that have close to a universal agreement. Which nusges go through? What are the causal drivers of reducing readmission?
18:29:14 From Markus Krebsz : On topic, just seen a news post from Reuters in the UK saying “Britain, don’t panic buy” with the picture of an empty shelf:
18:29:30 From Markus Krebsz : Guess what – EVERYONE is now panicking after seeing THAT!!!
18:29:34 From Tanya Hewitt :
18:29:45 From Gerry Copitch : If you’re The Taliban I imagine it’s entirely ethical to nudge women to dress in a particular way?
18:30:06 From Richard Foster-Fletcher : I see hands up, we’ll come to these in a moment.
18:30:10 From Markus Krebsz : Yes @gerry
18:30:40 From Arthur : Hi folks, I am looking for resources on “Artificial intelligence, climate change and environmental regulation” for a book chapter I will be writing. Examples could be from anywhere including Africa. My email is:
18:31:09 From Matthew Emerick (he/him) : There are many smaller organizations anyone can join that focus on more specific issues in AI. One example is Humans For AI (I’m a member) that seeks to increase the diversity of people entering the field overall.
18:31:19 From sukanyashukla : The question keeps going back- Who is an expert?Who is a choice architect?
18:32:19 From Ratna Morjaria : Has anyone ever thought about inviting members of Indigenous societies to sit round the table with the “so called intellects”. After all they are still more connected and truly working from morals and ethics to protect Mother Earth.
18:32:33 From Tanya Hewitt : Love that @Ratna
18:33:02 From Vasudev Bhandarkar : FYI: My email, for those who asked:
18:33:07 From Markus Krebsz : Question for panel: I am a fan of “informed decision-making”. How can we have nudges that tell me that I am nudged. Similar to a TV advert that says at the bottom, this cream works based on 77 women who said it’s fab etc…?
18:33:23 From Neil Raden : One thing I learned about advertising, which isn’t much, is that a single impression has no value. So how many times will I get tis nudge?
18:33:50 From Kristina Podnar : @Ratna that is why I think it is important to discuss who ought to be at the table and how should we start? Otherwise it will be say for Wall Street and special interests to take over the conversation, which means no progress and in fact, perhaps regress.
18:33:55 From Arthur : Ratna, thanks. We are organising an intercultural philosophies of technology conference at the University of Twente and are always eager on inclusion.
18:34:57 From Manijeh Motaghy : To the Pannel.Most people are followers and believe what they think. How can we help those who will not be thinkers and curious about what information is accurate and which is not?
18:35:20 From Ratna Morjaria : Thanks @Tanya – we should stop reinventing the wheel when generations have been protecting the environment for years!
18:35:46 From Carolina Sanchez : I totally agree with you Kristina!
18:40:59 From Vibhav Mithal : Thank you very much Tom and Dr Mareike!
18:41:51 From Matthew Emerick (he/him) : One issue with the use of digitalization (including AI) is that one of the major causes (to my understanding) of climate change is energy use. Digitalization will increase the use of energy, making the problem worse in general.
18:42:49 From Carolina Sanchez : In terms of climate change we are in a state of emergency, is nudging the solution or do we need to apply the breaks and change direction radically?
18:43:35 From Himanshu Gupta : I have a question: How do we ethically decide if an imperative is indeed imperative from the perspective of most people? Or how do we decide if something is indeed ethical? I mean these terms like imperative and ethical are subjective in nature. So, how we decide if something is ethical from the points of view of most people. As something that is ethical from my point of view won’t be ethical from the point of view of say Taliban or someone else.
18:44:08 From Tanya Hewitt : @Matthew – thank you for recognizing this. I don’t have my video on for this reason. I hold recording of my webinars for only 2 months – for the reason you raise. There are servers running fans for RAID 5 data duplication for information that may or may not be accessed. The energy considerations for this are rarely addressed.
18:44:25 From Matthew Emerick (he/him) : A major issue with making major changes is the pushback that can later make things worse. Smaller, bottom-up change is slower but longer lasting.
18:45:08 From Matthew Emerick (he/him) : Anyone who wants to continue discussing these issues with me is more than welcome to connect on LinkedIn.
18:46:03 From Manijeh Motaghy : @Dean, That was a great question to reflect on…
18:46:13 From Tanya Hewitt : kind of like a complex adaptive system!
18:46:45 From Richard Foster-Fletcher : Jaisal won’t let me hide 🙂
18:47:23 From Manijeh Motaghy : Stop trying to hide Richard…
18:47:54 From Chris Sanchez | Emergent Line : We’re working on a set of foundations for Ethical AI when applied to human users. We’re currently in the process of adding more foundations and it would be great to get feedback from everyone.
18:48:21 From Alexandra : Question – should we take a more scientific approach with ethics, eg. treat the is this good or is this bad question like does this mediacation work? You have to test it somehow? And then the question is who are the guinea pigs?
18:49:48 From Richard Foster-Fletcher : Thanks for the great question Oliver
18:49:55 From Markus Krebsz : So nudges are disadvantaging us (if they take advantage of us)
18:50:15 From Tanya Hewitt : And then we throw in imperfect humans – who claim certainty about a given choice, but they make it and think maybe it wasn’t the best choice they could have made. We might not know ourselves as well as we are letting on to be full human beings with 100% agency.
18:50:20 From Markus Krebsz : Here comes the mighty Paul!!!
18:50:22 From Richard Boocock : I quite like my imperfections……they make me who I am
18:50:36 From Michael Steiner – BEST Robotics : Is it really taking advantage Fabio or is it based on our endless curiosity?
18:50:42 From Markus Krebsz : Agreed. I’m imperfectly special 😉
18:50:49 From Markus Krebsz : Unique even
18:50:56 From Markus Krebsz : (naturally)
18:51:17 From Markus Krebsz : And, that’s the way I like it, aha aha!
18:51:38 From Richard Boocock : Not sure if nudging will take off if we refer to people being imperfect, having defects or faulty…….
18:51:46 From Mohammad’s iPhone : AI is a tool and not a product itself and so is the nudging in respect to AI . Impacted by cultural boundaries a lot
18:52:00 From Markus Krebsz : Maybe “incomplete”? Whatever that means?
18:52:17 From Richard Boocock : augmentation?
18:52:23 From Vasudev Bhandarkar to Richard Foster-Fletcher(Direct Message) : I will need to leave at 11am PST
18:52:52 From Richard Foster-Fletcher to Vasudev Bhandarkar(Direct Message) : Understand, we will be stopping then and then move to the after party. Thank you so much for being here
18:52:54 From Markus Krebsz : And, who determines what a “perfect” human looks like?
18:53:31 From Gerry Copitch : @ Markus ….. I do 😉
18:54:37 From Kimberly Wright : Thanks for great informative presentations and discussion. Have to hop off now.
18:54:38 From Markus Krebsz : OK, agree @Gerry determines what “perfect” looks like (and IS perfect!)
18:54:45 From Markus Krebsz : 😉
18:54:45 From Richard Foster-Fletcher : Thanks Kimberly
18:55:17 From Carolina Sanchez : Thank you everyone! Great event, great ideas and conversations and lots of food for thought. Take care! 🙂
18:55:31 From Richard Foster-Fletcher : Thanks Carolina
18:55:32 From Vibhav Mithal : Thank you Carolina for joining us!
18:55:35 From Richard Foster-Fletcher : 5 mins to go!
18:56:22 From Markus Krebsz : @Richard F-F, is there an after-hours session?
18:56:28 From Tanya Hewitt :
18:56:28 From Michael Steiner – BEST Robotics : We may want to remember that nudging was in place many many years before “digital”. WE didn’t invent it…
18:56:51 From Markus Krebsz : Finally, get to see you @Manijeh – after all this time!!!
18:56:54 From Daniele Schilirò : Thank you to all participants for the interesting conversations
18:56:57 From Richard Foster-Fletcher : Yes we’ll have an after party today! Looking forward to hearing other perspectives
18:57:41 From Paul Levy : A point to consider: in digital to digital interaction, digital nudging is a way to finesse clumsy binary decision making
18:57:43 From Markus Krebsz : Massive thank you to all panelists, the additional speakers, Richard FF, Jaisal, Vibhav and the wonderful MKAI team that makes these magic events happen! You all rock!
18:57:54 From Charu : “A human-dignity learning ecosystem” ~ if we switch out the digital for dignity. coining’ new phrase
18:58:02 From Markus Krebsz : See you on “the other side” and WA
18:58:49 From Dean Svahnalam – AiBC : Great points @Manijeh
18:59:09 From Ratna Morjaria : Always good to join. Great speakers and discussions thanks MKAI team, nice summary Manijeh ☺️
18:59:53 From Vasudev Bhandarkar : Thank you all…thank you Richard, Jaisal, Odilia…and the organizers
18:59:54 From Tanya Hewitt : Woah – that is fantastic @Manijeh.
19:00:10 From Henry Kafeman : Great discussion but I need to have dinner now! 😐 Thank you to all the presenters and panelists, as well of course to the organisers….. I’ll try to catch up on the recording and how we are going to help with climate change and other big issues of the day….! 😉
19:00:14 From Jaisal Surana : Thanks Vas for joining us brilliant talk and panel discussion
19:00:23 From Neil Raden : The fundamental cause of the trouble is that in the modern world the stupid are cocksure while the intelligent are full of doubt. Bertrand Russell.
19:00:30 From Michael Steiner – BEST Robotics : Thank you everyone, wonderful two prong session on nudging. Bravo. And special thank you to our MC Richard.
19:00:31 From Richard Balele : Thank you all for the thought provoking talk – catch up soon 🙂
19:00:35 From Jorge Dávila : Thanks again for a great discussion.
19:00:52 From Himanshu Gupta : Thank you Panelists and everyone for a great discussions
19:00:59 From Margaret Bouse : Manijeh! So true! Thank you for stating that.
19:01:08 From delphine nyaboke : lovely session 😍
19:01:09 From Ebtesam : thank you
19:01:09 From Gavin Hougham : Thanks, folks.
19:01:27 From sukanyashukla : It was a wonderful session. Thank you everyone!\
19:01:28 From Pamela Kluth : outstanding! Thank you thank you!!
19:01:31 From Hazel Gutierrez : Thank you everyone! Don’t miss any of MKAI info and updates, follow us on LinkedIn: :
19:01:44 From Gerry Copitch : Fabulous event as always. Thanks.
19:01:46 From Tanya Hewitt : Outstanding session – thank you so very much MKAI!!!!
19:01:47 From Jitendra Shakya : Wonderful
19:01:47 From Giovanni Vannini : Thank you all for the huge stimulating discussions
19:01:52 From Domingas : Many thanks!! 👏👏
19:01:57 From Margaret Bouse : Thank you everyone. Must go… I’m open to connecting on LinkedIn I work on ethical policies for comms and transaction tech.
19:01:58 From Dean Svahnalam – AiBC : Thank u so much everyone <3 Grrrrrreat discussions and thoughts <3 <3
19:02:09 From Vibhav Mithal : Jaisal is the BEST!!!!
19:02:16 From Alexandra : Awesome event!! Thank you!!
19:02:24 From Gerry Copitch : JAisal ….. The Megamoderator!
19:02:25 From Charu : Truly inspiring ~ inspired to write on this to expand
19:02:29 From Kristina Podnar : Thanks everyone! I wish I could stay on and continue talking. Unfortunately, 2pm on East Coast and still have a while to go before the end of the day.
19:02:56 From Kristina Podnar : Enjoy the afterparty!
19:03:01 From Matthew Emerick (he/him) : Thank you, everyone! This was great! I just wish I had engaged with my fellow audience members more.
19:03:14 From Deborah Power : Thank you everyone
19:03:56 From Matthew Emerick (he/him) : Every mountain is conquered one step at a time.
19:04:01 From Jaisal Surana : Thanks Gerry…again we kept on time 2 mins over
19:04:18 From Andreas Schmidt : Thanks everyone for the great session and discussion. Unfortunately have to leave in the next couple of minutes. Thanks!
19:04:34 From Jaisal Surana : Thanks so much Andreas for joining us
19:04:58 From Karen Beraldo : Thank you Andreas, you are brilliant! We are very lucky to have you joined us today
19:05:11 From Matthew Emerick (he/him) : I love hearing non-technical perspectives in AI.
19:05:58 From Richard Foster-Fletcher : Thank you Andreas
19:06:34 From Alexandra : Thanks so much Andreas!! Great to listen to you
19:07:14 From Himanshu Gupta : Thank you Everyone! I have to leave now. Good night/day/evening!
19:07:16 From Puneet Arora : Makes so much sense.
19:07:30 From Karen Beraldo : Thank you so much!
19:08:29 From Manijeh Motaghy : Padegonia asks customers to send their clothes for repair and they do it for free.
19:08:58 From Jaisal Surana : Thanks Manijeh for adding that link
19:12:06 From Manijeh Motaghy : Sorry, Patagonia. Also, they support activism in support of the planet.
19:12:48 From Alexandra : yes Tom, agree so it’s allowing people to develop their own tools to rely on
19:13:14 From Paul Levy : My question: Will nudging become a default norm in the digital world or a personal setting?
19:13:51 From Matthew Emerick (he/him) : Everything is pay to play.
19:14:24 From Manijeh Motaghy : Also, Seventh Generation is very involved in how they impact seven generations from this generation. They work with all their vendors to help them be as conscious. the CEO of Seventh Generation cannot be paid more than 7 times their lowest paid employee.
19:15:10 From Paul Levy : Join in isn’t necessarily the same as buy in.
19:15:33 From Alexandra : It depends on how reliability of common sense is perceived, not very highly it seems in the pandemic
19:19:36 From Manijeh Motaghy : I go on week long retreats to clean up all of it.
19:20:50 From Favour Borokini : Why should we have to pay any of these prices? Some of these “prices” are not even commensurate with the value we’re getting for them
19:25:45 From Alexandra : I think there’s a big difference to being nudged when you are educated to when you are uneducated
19:25:53 From Richard Foster-Fletcher : I’ll stop the recording now 🙂