Meta today announced it’s lowering the price of the 256GB version of Quest 2 as well as its more recent enthusiast-grade standalone, Meta Quest Pro.

Meta initially launched a 64GB and 256GB variants of Quest 2 in late 2020 for $300 and $400 respectively. A 128GB version was introduced in 2021, which replaced the 64GB version. To stave off rising costs, the company announced in July 2022 that it was raising the price of Quest 2 128GB and 256GB variants to $400 and $500 respectively.

Starting March 5th, Meta is now again restructuring its Quest 2 pricing by bringing the 256GB Meta Quest 2 from its current price of $500 to $430. Notably, the 128GB version of Quest 2 is staying at the same $400 price point.

Quest 2 (left), Quest Pro (right) | Photo by Road to VR

Meta Quest Pro is also seeing a price reduction on March 5th, bringing it from its $1,500 launch price to $1,000.

Meta says in a blogpost that pricing changes to Meta Quest 2 (256GB) will also update across Australia, Austria, Belgium, Canada, Denmark, Finland, France, Germany, Iceland, Italy, Japan, Netherlands, Norway, South Korea, Spain, Sweden, Switzerland, Taiwan, and the UK.

Quest Pro’s price will take effect US and Canada on March 5th, and March 15th in all of the other countries mentioned above.

The news of the Quest 2 and Quest Pro price change comes days after a report dropped from The Verge citing an internal memo on the company’s future roadmap.

Meta is said to have several headsets slated to release in the coming years, including a Quest 3 priced slightly above the current model, set for release in 2023, and a cheaper headset targeted at consumers in 2024, codenamed ‘Ventura’.

A Quest Pro successor is also planned, but may come “way out in the future” after Ventura is released in 2024, the report maintained. Meanwhile, the company has sold 20 million Quest 2 headsets, however user retention has been a battle.

Provided the report is true, it seems the company is shaking up its pricing tiers to better entice Quest 2-owning enthusiasts into Quest Pro before it drops the more powerful Quest 3 later this year. Making the Quest 2 more accessible now will also make the “slightly more expensive” Quest 3 appear more attractive to users looking to upgrade then, and not now to the Quest Pro.

What are your thoughts on the new pricing strategy? Let us know in the comments below!