Computex 2024 Keynote Preview: The Great PC Powers Aligned

The annual Computex computer expo kicks off in Taepei this weekend. And this year’s show is shaping up to be the most packed in years.

Computex rivals CES for the most important PC trade show of the year, and in most years is attended by not only the numerous local Taiwanese firms (Asus, MSI, ASRock, and others), but the major chip developers have been increasing their own presence as well. These days, while CES itself tends to land more high-profile announcements, in recent years it’s been Computex that has delivered on more substantial announcements. This is largely because tech firms have aligned their product schedules to roll out near gear in the second half of the year, when retail sales are stronger due to the back-to-school and holiday shopping periods.

This year’s show, in turn, is looking to be an especially big year for the PC ecosystem. All the major PC chip firms – AMD, Intel, NVIDIA, and the 4th Musketeer, Qualcomm – are holding keynote addresses at this year’s show, where they’re expected to announce new slates of PC products to ship later this year. In a normal year there is typically only major announcements from one or two of the major chip firms, so having all four of them at the show delivering lengthy keynotes is setting things up for what should be an exceptional show.

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